As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting. Up until now, advertisers have only been able to narrow targeting … [Read more...] about Google To Let Advertisers Use Search Data For YouTube Ad Targeting
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The Latest In Video: AdWords Scripts Available For YouTube
December may be the month for ecommerce PPC-ers to shine, but AdWords is not limiting the focus to only Shopping this holiday season. On Tuesday, the engine announced on the Official AdWords Blog that support for Scripts will soon be extended to include Video campaigns. Initially, this includes TrueView and six-second bumper ads on YouTube, with eventual expansion to YouTube … [Read more...] about The Latest In Video: AdWords Scripts Available For YouTube
[New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising
Advertising on YouTube plays a key role in a marketplace that’s become more social and diffuse. Now that conversion paths are growing and taking place across multiple platforms and devices, the ability to get your brand in front of your market through video is no longer a luxury, but a requirement. Written by Hanapin's Associate Director of Services, Jeff Baum, in this … [Read more...] about [New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising
Set Your YouTube Stage With TrueView Ads And Remarketing
In my last post, I discussed the benefits of advertising on YouTube and how to pitch this advertising platform to upper management. When you’re in that meeting with management, the next logical questions you will receive including: How do we advertise on YouTube? What are the different ad types? What kind of advertising makes sense for us? How do we proceed … [Read more...] about Set Your YouTube Stage With TrueView Ads And Remarketing
The Case for YouTube Advertising
About a month ago, I attended a YouTube summit at Google’s NYC headquarters. At this event, 175 top advertisers assembled with their respective AdWords teams to discuss the success they’ve had with YouTube and the challenges they face. The consensus amongst the participants was that advertising on YouTube is critical to the conversion path. Advertising on YouTube plays a key … [Read more...] about The Case for YouTube Advertising
Showcase Products On YouTube With TrueView For Shopping
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them. Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a retail site. TrueView … [Read more...] about Showcase Products On YouTube With TrueView For Shopping
Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords] YouTube is looking into an ad-free version … [Read more...] about Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of difference-makers … [Read more...] about Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
7 Tips For AdWords YouTube Campaigns
You’ve successfully pitched YouTube advertising to your client. You have a great video and the AdWords account is linked to the client’s YouTube Channel. It’s time to start advertising! Ranging from settings to optimizations, I’ve put together seven tips to run successful AdWords YouTube campaigns. The first four tips speak to campaign setup while the last three deal with … [Read more...] about 7 Tips For AdWords YouTube Campaigns
How To Pitch YouTube Video Ads As A New PPC Initiative
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How To Pitch YouTube Video Ads As A New PPC Initiative
Boost Your Remarketing Performance With AdWords & YouTube
October's almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case, that meant a whole lot of talking 'bout YouTube. (I could also mention Google TV if I were feeling nostalgic. I'm not. Honestly.) If you've got a … [Read more...] about Boost Your Remarketing Performance With AdWords & YouTube
Grow Your Account With YouTube Advertising
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. -- What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza … [Read more...] about Grow Your Account With YouTube Advertising
