We've all heard the buzz about Universal Analytics and it's time to face your fears! This introductory walk-through shows that there's nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you're peering into Universal Analytics for the first time, or you've been thinking about the transition process for … [Read more...] about Demystifying Universal Analytics: An Introduction To The Upgrade
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6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don't expect anything as radical again, but there will be some major areas of change for us to focus on: Ads Will Be More Obvious Have you seen the orange Google "Ad" images yet? If not, you'll … [Read more...] about 6 Exciting Changes Coming To Google & PPC In 2014
Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
We all love metrics (if you're a PPC manager, how could you not?). But there are plenty of times when we feel like we might be missing the forest for the trees. And even worse, we have metrics that tell us we are DEFINITELY missing the forest for the trees at times. This webinar features Hanapin Marketing's Senior Digital Advisor Kayla Kurtz and Senior Account Manager Jeff … [Read more...] about Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the Competition (presented by WordStream and … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
Thank You!
Thank you for showing interest in our On Demand webinar: Making the Call: Call Tracking for PPC! If you have any further questions, please feel free to contact us at: marketing@hanapinmarketing.com and we would be happy to help you! Watch the video here: Or on our YouTube channel! Don't forget our next webinar! To sign up, just follow the link below! /webinars/ Thank you … [Read more...] about Thank You!
Making the Call: Call Tracking for PPC [Webinar Recording]
[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will … [Read more...] about Making the Call: Call Tracking for PPC [Webinar Recording]
Demonstrability Is Still King In Advertising
When it really comes down to selling product -- or selling anything for that matter -- nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got persuasive magic on your hand. And that’s really the key to just about every infomercial: You watch the Ginsu knife slice through the tin can and … [Read more...] about Demonstrability Is Still King In Advertising
Grab Attention Like A Champion: LinkedIn [Webinar Recording]
[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I use the LinkedIn ad network to its fullest potential?" Lucky for you, the Heroes at Hanapin and Clix Marketing have an answer for you! This Thursday, one of each company's … [Read more...] about Grab Attention Like A Champion: LinkedIn [Webinar Recording]
Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all your pages in your site and then giving you the freedom to add as many additional tags as your heart desires - without having to go through a Webmaster or developer. How … [Read more...] about Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
CRO Landing Page Critique [Webinar Recording]
[Recording] Live Critique: CRO Landing Page Clinic What exactly is a landing page critique? In this webinar, we go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With luck, you’ll be able to get some ideas about the strengths and weakness of your site, and some potential areas to test moving forward. We will … [Read more...] about CRO Landing Page Critique [Webinar Recording]
56 Days Till Christmas: A Quick Guide To Planning For The Holidays
We've seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you've not yet begun planning for how to manage your PPC accounts for the holidays, the time is now. Holiday Strategy There are myriad best practices on how to effectively prepare for your … [Read more...] about 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
Social Media PPC: Advertising vs. Content Marketing
I’ll admit it: I used to be the guy that always wanted to get one thing straight -- there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a blog, or a right-hand column ad on Facebook, are, well, ads. Which means the factors that determine success are the same for them as for any other visual “space … [Read more...] about Social Media PPC: Advertising vs. Content Marketing
