We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing.
Stop Using The Same Headline
One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.
How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character’s wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just...
Continue Reading How To Test Your Ad Copy Like Spock (5 Ways)
Tiny Ad Tests That Make a Huge Difference
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
