What is the optimal length for your ad copy? Size matters - but it also depends on the intent level.
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Struggling to write compelling PPC ad copy? Then follow the simple steps listed here to create attention-grabbing ads and boost your conversions!
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A Different Way to Think About PPC Ad Copy
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
How to work with Sensitive Data Accounts
Looking to grow a PPC account that deals with sensitive data? Here are a few ways you can still win the auction without audience targeting!
Adapting to the Upcoming AdWords Ad Updates
AdWords announced 2 upcoming features that integrate machine learning at the ad level. Get tips on how to adapt to these changes!
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How To Evaluate Your PPC Ad Rotation Settings
Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
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Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
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View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
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Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
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Next Day Delivery: 17 Minutes Left!
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
Let’s Get That Ad Test Started Now!
Ad testing is not only a great practice for your accounts – it’s also a necessary task.
Split Test Different Concepts In Your PPC Ads
If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
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