32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.
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How to Stop Wasting AdWords Spend In Just 3 Clicks
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
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An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
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2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
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Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What’s the best things about these scripts? They’re fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google...
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AdWords Scripts: Monthly Budget Projections and Display Audit
There are tons of important areas to focus, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign.
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How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
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Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
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New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have...
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Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
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Tips for Getting Results with an Inherited PPC Account
Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
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