We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
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A Guide To Bing Ads Shopping Campaigns
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.
Avoid These Common PPC Shopping Strategy Mistakes
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.
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The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere?
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What’s In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
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Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
This Thursday, August 18th at noon EST, we'll be hosting a webinar called "Supercharge Holiday Sales With These Must-Have PPC Tactics." Presenters include Carrie Albright, Jose Rodriguez, Purna Virji, and Matt Umbro.
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Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever.
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The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an integral part of any successful campaign. Read this case study regarding our test for ecommerce landing pages.
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The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.
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6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides.
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AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday.
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Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.
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