On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
Continue Reading Analyzing Google’s May 5th Livestream Event Updates
AdWords Livestream To Announce Latest Mobile Innovations
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!
Continue Reading AdWords Livestream To Announce Latest Mobile Innovations
Important URL Updates Coming To Bing Ads
Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Find out more.
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
Continue Reading Better Compare Your Search Term Coverage To The Competition
Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
Continue Reading Identifying Your Ideal Customer Through Persona Analysis
Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
Continue Reading Google Introduces AdWords Dynamic Structured Snippets
7 Questions You Should Be Asking About New AdWords URLs
Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes.
Continue Reading 7 Questions You Should Be Asking About New AdWords URLs
Website Down? 2 Easy Ways to Combat Wasted Spend
Your website is down – for some reason this always occurs at inconvenient times such as at night, on the weekends, or when you’re having a crazy day and are too busy to notice. Upon your discovery you frantically race around...
Continue Reading Website Down? 2 Easy Ways to Combat Wasted Spend
New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
Continue Reading New Upgraded URLs for Faster and Easier URL Tracking
Know The Differences Between Facebook and Google Ads And When You Should Use Each
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
Continue Reading Know The Differences Between Facebook and Google Ads And When You Should Use Each
Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!
Continue Reading Simplifying Remarketing With Google Analytics Instant Activation
How to Stop Wasting AdWords Spend In Just 3 Clicks
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
Continue Reading How to Stop Wasting AdWords Spend In Just 3 Clicks
