Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.
How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.
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Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords.
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The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
Quality vs. Quantity of PPC Conversions: A Case Study
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
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My 2014 Google Shopping Wishlist
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns.
6 Tactics For Writing Better PPC Blogs
After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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