A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.
5 Fast Fixes For Your Holiday PPC Strategy
Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough...
Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
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The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from back to school, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season!
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Utilize And Test Holiday Ad Copy
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
Getting Your Shopping Campaigns Holiday Ready
Product Listings are a crucial piece of online sales for eCommerce accounts during the holiday season, so make sure your accounts are ready.
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Get Your PPC Campaigns Ready For The Holiday Season
Learn tips and strategies to get ready for the holiday season and succeed!
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PPC Roundtable: Back To School
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
Back To School PPC: Get In The Bus Driver’s Seat
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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3 Easy Steps To Success For Holiday eCommerce
This Holiday season will be all about making the biggest days work for you, and making the absolute most out of the traffic available on these days. If you screw up Cyber Monday, you'll be hard pressed to make up...
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