Interested in moving away from standard website lead gen forms to using Drift? Explore the expectations as well as a few marketing ideas!
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Reasons to Not Use an Automated PPC Bidding Strategy
There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.
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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.
The Case For PPC Creative In Multiple Languages
For best results, international PPC efforts should include campaigns in both English and the local language.
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Roadmap for a Solid B2B Facebook Advertising Strategy
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
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3 Best Practices for Universal App Campaigns
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
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How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
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Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
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3 Tips To Improve ROI For Paid Search
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
Use These Competitor Tools To Improve Results Through Competitor Insights
Learn what tools to use to form an analysis of competitor insights that are directly influencing change in SERPs and ad performance.
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How To Build A PPC Lead Nurture Strategy
“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC.
