Get tips and insights on how to recover from a loss in PPC traffic after you launch a new website. Get on the road to recovery!
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Navigating Location Based Bid Adjustments In Bing
Interested in further building out your bidding strategy? If you serve ads across the country, or world, this new Bing Ads tool could help.
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Google Shares (A Little More Of) The Reins On DSAs
Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates.
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Your First Look At The Impact Of Google’s Exact Match Update
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.
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What Not To Do When Implementing New PPC Features
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up.
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3 Ways To Use ROAS In PPC Lead Gen Optimization
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
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Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
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How To Use AdWords Ads IF Functionality
We will cover what IF statements are, what they can do, and how to set them up in your account for success.
Why You Need To Diversify Your PPC Marketing Mix
Get tips on how to diversify your PPC marketing mix and safeguard your account from unexpected shifts in the marketplace!
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Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
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5 Steps To Cross-Account Analysis Superhero Status
Follow these five steps to make sure your PPC data analysis leads to hero status.
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5 Tips For The Travel PPC Marketer
I’m going to focus on 5 vital tips for travel marketers. From competitors to seasonality, we have experienced the ups and downs and want to share our experience with you.
