Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
6 Strategic Tools Your PPC Agency Should Be Providing
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
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Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
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The Hierarchy of PPC Account Realization
It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.
When You Should Charge For PPC Audits – AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.
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Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.
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When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.
Best Sources And Techniques For Identifying Great Talent
Learn the best sources for finding employees, techniques for identifying great talent, and also whether or not you should hire full-time, part-time, or freelancers.
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When To Hire Your First Employee
This post will touch on the specifics of when to hire the first person and tangentially many of the related decisions you have to make and consider.
The Flanking Strategy – Increase Market Shares Without Defeat
The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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