How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.
Build Lower Maintenance PPC Campaigns With These 4 Tips
By spending a little more time in the beginning on new PPC campaign builds, you can save time in the long run.
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Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
What The AdWords Sidebar Announcement Means For You
The paid search industry is abuzz, as news that Google will be removing sidebar ads and adding a fourth paid ad above the organic listings was announced.
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How To Create Better Ad Extensions At The Ad Group Level
When and how should you utilize ad extensions at the ad group level? Read on to find out.
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Dissecting PPC Agency Pricing Models, Part 3 of 3
Check out the third and final installment in my dissecting PPC agency pricing models series.
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Landing Your PPC Dream Job: Nailing The Interview Process
This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.
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Do Users Actually Read Your Text Ads?
See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
Why The Case Study Needs to Die When Selling PPC
Is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not.
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Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.
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Reassessing The Classical Definition Of ROI
This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.
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The Greatest PPC Excel Function You’ve Never Heard Of
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
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