Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer. This challenge becomes even more relevant in paid search where many of our levers are tactically...
Continue Reading Turn Your PPC To-Do List Into a Digital Strategy
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and...
Continue Reading 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
Continue Reading PPC Divination: Forecasting Uncertainty in Excel
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.
4 reasons to think about choosing Facebook ads over Google paid search.
Continue Reading 4 Reasons I Prefer Facebook Ads over Google Ads
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.
Continue Reading Conventional Ad Testing Is Dead, Long-Live AI Testing
Info about AdWords grant policy changes and tips on how to deal with them.
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Bing Ads is Deleting Content Data. What you should know and do before-hand.
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
Explore takeaways from a recent interview with one of Hanapin’s Sr. Account Analysts!
Continue Reading Coffee Talk: Catching Up With Hanapin’s PPC Experts
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