B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.
4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
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Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
Conventional Ad Testing Is Dead, Long-Live AI Testing
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.
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AdWords Grant Policy Changes
Info about AdWords grant policy changes and tips on how to deal with them.
Top 3 AdWords Updates of 2017
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
Coffee Talk: Catching Up With Hanapin’s PPC Experts
Explore takeaways from a recent interview with one of Hanapin’s Sr. Account Analysts!
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The Greatest PPC Comeback of All Time?
Attention football fans! Take a journey with Lauren as she walks through a PPC comeback story including football metaphors!
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
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