The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.
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AdWords Grant Policy Changes
Info about AdWords grant policy changes and tips on how to deal with them.
Top 3 AdWords Updates of 2017
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
Coffee Talk: Catching Up With Hanapin’s PPC Experts
Explore takeaways from a recent interview with one of Hanapin’s Sr. Account Analysts!
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The Greatest PPC Comeback of All Time?
Attention football fans! Take a journey with Lauren as she walks through a PPC comeback story including football metaphors!
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
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Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
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How To Improve AdWords Remarketing Performance With Advanced Strategies
Learn how to create custom list segments using Analytics and AdWords along with the different ad types to stay in front of your audience.
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Add It To The List – Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
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