Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
Continue Reading Weird Science: A Lesson In Failed Experiments
Learn how to create custom list segments using Analytics and AdWords along with the different ad types to stay in front of your audience.
Continue Reading How To Improve AdWords Remarketing Performance With Advanced Strategies
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
Continue Reading Add It To The List – Structured Snippets Now Available In Bing
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
Continue Reading How To Use Multi-Channel Funnels To Improve Your PPC
Getting qualified leads can be a frustrating challenge for Internet Advertisers. You get an influx of leads from your PPC campaign, but the vast majority of these leads are unqualified. How do we fix this?
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
Continue Reading How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy.< .p>
Continue Reading 12 Ways Google AdWords Drives PPC Managers Crazy
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
Continue Reading How We Quickly And Profitably Ramped Up Spend
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.
Continue Reading One Excel Trick To Nail Your Budget Projections
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
Continue Reading Dynamic Search Ads: An Underused Way to Grow Your PPC Account
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