Attention football fans! Take a journey with Lauren as she walks through a PPC comeback story including football metaphors!
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
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Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
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How To Improve AdWords Remarketing Performance With Advanced Strategies
Learn how to create custom list segments using Analytics and AdWords along with the different ad types to stay in front of your audience.
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Add It To The List – Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
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Campaign Groups Now Available In AdWords
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
How To Use Multi-Channel Funnels To Improve Your PPC
Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
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How To Fix Lead Quality Problems
Getting qualified leads can be a frustrating challenge for Internet Advertisers. You get an influx of leads from your PPC campaign, but the vast majority of these leads are unqualified. How do we fix this?
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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12 Ways Google AdWords Drives PPC Managers Crazy
Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy.< .p>
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There Is No Perfect Keyword
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
