With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
How To Use Multi-Channel Funnels To Improve Your PPC
Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
Continue Reading How To Use Multi-Channel Funnels To Improve Your PPC
How To Fix Lead Quality Problems
Getting qualified leads can be a frustrating challenge for Internet Advertisers. You get an influx of leads from your PPC campaign, but the vast majority of these leads are unqualified. How do we fix this?
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
Continue Reading How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
12 Ways Google AdWords Drives PPC Managers Crazy
Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy.< .p>
Continue Reading 12 Ways Google AdWords Drives PPC Managers Crazy
There Is No Perfect Keyword
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
How We Quickly And Profitably Ramped Up Spend
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
Continue Reading How We Quickly And Profitably Ramped Up Spend
One Excel Trick To Nail Your Budget Projections
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.
Continue Reading One Excel Trick To Nail Your Budget Projections
Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
Continue Reading Dynamic Search Ads: An Underused Way to Grow Your PPC Account
Uncertain Waters: Dealing With Executive Management Change
A member of my client’s senior leadership team recently left the company. Let’s discuss some ways to navigate through an executive management change.
Continue Reading Uncertain Waters: Dealing With Executive Management Change
Using Auction Competitors To Tell a Business Story
There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.
Continue Reading Using Auction Competitors To Tell a Business Story
There’s No Such Thing as Best Practices
In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.
