Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them!
In this webinar recording, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings.
You’ll get expert level tips like:
- Keeping your geographic targeting in line with your business model
- Utilizing dayparting and ad scheduling
- Managing successful text ads
- Common mistakes in campaign settings