The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them!

In this webinar recording, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings.

You’ll get expert level tips like:

  • Keeping your geographic targeting in line with your business model
  • Utilizing dayparting and ad scheduling
  • Managing successful text ads
  • Common mistakes in campaign settings

Watch This Webinar

How to Automate Excel Solver

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

New Paid Social Insights to Maximize Your ROAS

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon Updates AMS Reporting Abilities

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...