For our in-house-ers and do-it-yourself-ers out there… have you ever considered how much of your time could be freed up if you took paid search activities off of your plate? Well, if you haven’t, you should at least consider your...
Continue Reading Why and How to Outsource Paid Search Webinar
Hello PPC Hero followers! So, working in the PPC industry, we always have to keep in mind the different rules for AdWords vs. adCenter. My colleague Bethany Bey wrote a great article on Google vs. Bing: Targeting Features that highlights...
Mobile PPC campaigns for E-commerce businesses are a must in today's technological age. Our society cannot live 30 seconds without checking something on their smart phone, so why not capture this large segment of shoppers while they are on the...
Continue Reading Capture Them On The Go! Mobile Campaigns for E-Commerce
We had a great session on Monday with Kayla as she covered the ad process from start to finish. Ad writing best practices, ideas for ad testing, and how to schedule a test were all on the agenda. For those...
Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the...
Continue Reading Google AdWords Display Ad Builder Made Even Easier
PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank...
Continue Reading 13 Popular PPC Campaign Tactics That Will Ruin You
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and...
Continue Reading How to Better Optimize for Mobile Lead Generation
We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf! It will be...
Continue Reading Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
This week Google announced the roll out of enhanced sitelinks. The Gospel of Google has long preached that sitelinks increase click through rate, and this latest announcement comes with the prediction that enhanced sitelinks will provide an even larger improvement...
Our interview today is with Robert Brady, Director of PPC & Conversion at Trafficado, and author of the blog Righteous Marketing. PPC Hero: How did you become interested in PPC? Robert: Growing up on a small farm in Idaho I...
So I couldn’t help but notice this ad on my wife’s Facebook page: You gotta admit, the bold, fluorescent green font proclaiming FREE books would grab they eyeballs of most anyone, and capture the attention of every avid reader that...
Valentine’s Day is all about expressing love for each other, and there’s no one PPC Hero loves more than you – the loyal readers. Please accept this as his official invitation to be PPC Hero’s Valentine this year.
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