Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords,...
Continue Reading Finalist: The Secret PPC Matrix Before the Click
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up...
Continue Reading Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't?
Continue Reading It Might Be Time To Revisit Your Account’s Structure
In part 1, we’ll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the...
Continue Reading Three Automated Reports That Will Make You a Better Account Manager
We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release...
Continue Reading PPC for the First of the Month – Start Things Off On the Right Foot!
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began...
Continue Reading The Seven Best PPC Lessons from February 2013
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. ————————————————–...
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Facebook’s New Conversion Tracking is Pretty Great
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. ————————————————– This...
The world of PPC is loaded with jargon. Coping with the huge amount of acronyms and terms that sound a little bit like one another but mean completely different things (the display network and a display URL even have the...
Continue Reading Ultimate Guide to Acronyms and Terminology is Now Live!
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. ————————————————– In this three-part series I will outline the routine we...
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