Category: Display

New Research! The State of PPC

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

How to Exclude Mobile Apps in Google Ads

In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.

Amazon DSP - Taking over the Programmatic World

Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that...

Display Topic Targeting: 3 Reasons Why You Should Do It

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...

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