Get tips on how to take your retargeting to the next level and get more out of your online advertising!
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Google To Let Advertisers Use Search Data For YouTube Ad Targeting
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions to reach customers across screens in more effective ways.
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What You Need To Know About Click And Bot Fraud
Ad fraud is an eternal struggle we deal with. It causes issues with your reporting and interactions with clients about poor performance.
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The New World Of PPC Targeting
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing.
Reach New Audiences Through AdRoll Prospecting
Learn how AdRoll Prospecting can reach new audiences, increase brand awareness, and enhance your retargeting audience lists.
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The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
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60% Better CTR With Google DSK Campaigns And Other Real World Results
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
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Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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Why Ad Blockers Are Good For The PPC Industry
Ad blockers are forcing advertisers to develop better strategies. Get tips on how to make better ads to reach the right audience!
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4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)
Learn how to work with, not against, AdRoll’s algorithm to maximize impressions and leads.
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Down The Rabbit Hole – Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
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Mobile Display Is The Future…Know Your Ad Types!
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
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