The purpose of this post is to draw our attention to a dangerous shift and call the PPC community back to a more balanced view of our beloved industry.
Continue Reading It’s Time For PPC To Stop Ignoring Client Management
Opinion
How To Onboard New Clients In 4 Steps
Today I’m sharing methods I use to bring clients through the 1st few weeks of the onboarding process so you can successfully onboard new clients of your own.
The Art Of Relationship Selling In PPC
You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place.
Tips For Being More Strategic With Your Clients
We’re going to discuss what business storytelling is, how to communicate a compelling, action driven business story to your clients, and tools that can be used to successfully deliver that story.
Continue Reading Tips For Being More Strategic With Your Clients
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.
Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
Continue Reading Account Management Transitions: Unavoidable Reality & Blessing in Disguise
Trust-Based PPC Marketing
There needs to be an emphasis on trust in your PPC marketing. I'll show you how to start utilizing this practice in your campaigns with real examples.
8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
The combination of great work and stellar client relations yields happy clients. We'll review 10 tactics you can employ on a daily basis to better service your clients.
Continue Reading 8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
Assessing Human Touch In PPC
Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch.
Why We Blog Every Day
Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
Automation vs. Human Touch – Who Wins In PPC?
Over the next few weeks, we'll be reviewing the pros and cons of automation vs. human touch. Today, we'll be looking at the pros of automation.
Continue Reading Automation vs. Human Touch – Who Wins In PPC?
Be A Strategic Partner By Adopting The Consultative Approach
Using the consultative approach, we can recommend the appropriate set of PPC strategies and tactics that will help our clients reach and exceed their goals.
Continue Reading Be A Strategic Partner By Adopting The Consultative Approach
