How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
Continue Reading Index Census And Trends Data For PPC Performance Insights
Are you considering a career in paid search? Read on as we discuss why you should enter the field and the characteristics that paid search specialists have.
Continue Reading Considering A Paid Search Career? Here’s What To Assess
There is no denying that the appeal of digital marketing is the metrics. In many cases data is as near to immediate as any manager needs. Proper data allows you to more easily make choices, decisions, and scale your efforts...
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
Continue Reading Three Things I Learned About Our Lead Generation Clients
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.
Continue Reading Confronting Prospects Prior to the Agreement
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.
Continue Reading Love Your In-House PPC Employee? Pay Them More
Small to medium businesses (SMBs) have the opportunity to use PPC advertising to level the playing field and pull customers away from their larger competitors.
Continue Reading How Pay Per Click Advertising Helps Level The Playing Field For SMBs
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
Continue Reading Determining The When And How Of Cross-Channel Budget Allocation
Save time and Become the Hero with updates from PPC Hero in your inbox!
