Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
Battle Of The Ages: Using Demographic Data To Improve Performance
There are a lot of questions revolving around demographic targeting, from where the data originates to what exactly you might do with it, and today you get the answers.
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One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.
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Automate And Manually Change Bids With Excel
Utilizing Excel formulas for bidding strategies allows advertisers to take advantage of automation and manual bidding together.
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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Determining PPC Budget Growth In 2015 – The State Of Paid Search
To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
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An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
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Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts.
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3 Quick Tips To Simplify Your Bid Optimizations
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
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Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [Webinar Slide Presentation]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Rev Up Your PPC Strategy!
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
