Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.
Continue Reading Multi-Brand Strategy for Education: Google Ads
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
While Google recommendations seem like the best way to get the most out of your paid search strategy, are they actually the best move for your business goals?
Continue Reading Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
Building a Simple Ad Creative Matrix Template
Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized!
Continue Reading Building a Simple Ad Creative Matrix Template
Deals, Deals, Deals! A Promotion Ad Copy Case Study
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a...
Continue Reading Deals, Deals, Deals! A Promotion Ad Copy Case Study
How To Write Excellent RSAs
Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have...
Time-Savers for Marketers in Google Ads
We know you’re always looking for ways to save time and be more efficient with your data.
Display Topic Targeting: 3 Reasons Why You Should Do It
Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful...
Continue Reading Display Topic Targeting: 3 Reasons Why You Should Do It
How to Use RSAs with Limited Data
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight...
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!
Continue Reading How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Google Is Getting Rid Of Average Position!
Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.
Who Owns Your PPC Ads Account?
As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. If your account is currently being managed by an agency or...
