A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
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Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
Ready to be your own PPC Hero?
We've partnered with Jeff Sauer at Jeffalytics, so you can master your Google Ads skills by taking his PPC Course at a discounted price. Learn more now!
Update Bids and Monitor Changes with AdWords Scripts
Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!
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Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
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Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
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Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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Up and Running with AdWords Add-on for Google Sheets
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
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Life After A/B Ad Testing: A Retrospective
What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.
The Lowdown on Display Select Keywords
Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
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