We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
AdWords Livestream To Announce Latest Mobile Innovations
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!
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3 Easy AdWords Reports You Might Not Be Using
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.
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Important URL Updates Coming To Bing Ads
Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Find out more.
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
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In Defense Of The Lowly Display URL
This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.
Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
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Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
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Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
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How To Create Image Ads With No Artistic Ability In 5 Minutes
Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.
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