Google Ads, Opinion
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update. Read More »
Automation, Google Ads
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts. Read More »
Account Structure, Google Ads
This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy. Read More »
Advanced PPC Strategies, Google Ads
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival. Read More »
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