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Google Ads, Reporting / Conversion Tracking
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips. Read More »
Analytics, Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics. Read More »
Google Ads, Opinion
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update. Read More »
Automation, Google Ads
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts. Read More »
Bing, Bing Ads
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more. Read More »
Account Structure, Google Ads
This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy. Read More »
Advanced PPC Strategies, Google Ads
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival. Read More »
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