For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.
Continue Reading Google Ads B2B Full-Funnel Strategy Outline
How to Address Low Search Volume Keywords in Google Ads
Keywords labeled as low search volume in Google Ads is all too common. Learn how to address this through unique audience tactics.
Continue Reading How to Address Low Search Volume Keywords in Google Ads
Search Terms Report: Why and What to Look For
The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management.
Continue Reading Search Terms Report: Why and What to Look For
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
Continue Reading February Updates to Paid Advertising Platforms
4 Google Ads Automated Rules To Try
Learn four Google Ads automated rules that will help with account management.
Are High Shipping Prices Killing Your Ecommerce Sales?
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
Continue Reading Are High Shipping Prices Killing Your Ecommerce Sales?
Utilizing Organic Search to Expand PPC Coverage
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.
Continue Reading Utilizing Organic Search to Expand PPC Coverage
Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
6 things you might not know about Google's optimization score and how digital marketers should treat this metric.
Continue Reading Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading January Updates to Paid Advertising Platforms
Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.
Continue Reading Google Ads Target CPA Bidding: Benefits & Drawbacks
[Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
Continue Reading [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
Continue Reading Google Ads Trademark Policies: What You Need To Know
