This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS.

The influx of advertisers on Facebook during the holidays creates a very competitive ad space. Here are some tips to make it a successful season.

As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.

Everyone likes to save money during the Holidays. Learn how Google Analytics can help you see which sites could be stealing your conversions.

In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.

It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"

Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough time to double down on...