In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best...

It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"

Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough time to double down on...

In case you hadn’t noticed, the holidays are fast approaching! Have you added any holiday extensions?

AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.

The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.

Although you may still be recovering from back to school, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season!