Basic PPC Strategies, Opinion
A Tale Of 2 Internships
The most important takeaway from my Hanapin experience is that I shouldn’t settle for anything less than a workplace that appreciates me as much... Read More »
Basic PPC Strategies, Opinion
The most important takeaway from my Hanapin experience is that I shouldn’t settle for anything less than a workplace that appreciates me as much... Read More »
Client Relations, Opinion
Follow the four steps in this post to ensure there is no stone left unturned and you can meet the expectations of your clients. Read More »
Business of PPC, Hero Conf
Future consumer expectations of businesses are being molded based on present-day interactions with artificial intelligence (AI). Read More »
Opinion, PPC Theory
I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership. Read More »
Google Ads, Google Display Network
The advancement of technology has changed the way we, as marketers, need to think. Consumers are now in control of the amount of information they require and how they deliver feedback. Read More »
Account Structure, Mobile
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you. Read More »
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