I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership.

The advancement of technology has changed the way we, as marketers, need to think. Consumers are now in control of the amount of information they require and how they deliver feedback.

Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.

Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep...

Knowing that it will take hard work and effort, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion.

Having a defined strategy can help both the account manager and the client understand the direction the account is headed and the steps being taken to get there.