Account Settings, Case Studies
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on... Read More »
Account Settings, Case Studies
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on... Read More »
Google Ads, PPC News
Google announced on Thursday that beginning in late September, the option to utilize close variant matching will no longer be available, and all campaigns will be opted in. Read More »
Bing Ads, PPC News
Bing reports that their new tool will illuminate variations in clicks and spend, pick out campaigns and ad groups that are the source of these variations, and potentially reveal the causes of these changes. Read More »
Bing, Bing Ads
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook. Read More »
Facebook, PPC News
Last week it was announced that ad scheduling would be available in the Facebook interface. It works the same way ad scheduling works in Google AdWords. Read More »
Google Ads, PPC News
Google has developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen. Read More »
PPC News, PPC News Round Up
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Read More »
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