Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.
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These 3 Ethical Advertising Notions are Archaic
There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.
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Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
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What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.
What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords.
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How To Turn Competitive Analysis Into Actionable PPC Gains
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
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Easily Predict The Future Performance Of Your PPC Account
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.
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Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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Quality vs. Quantity of PPC Conversions: A Case Study
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
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