You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns...
Continue Reading Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
New webinar with: Let’s face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and...
Continue Reading [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
Take Our Quarter 2 Industry Report On PPC Pain Points Last year’s State of the PPC Industry report was so popular, we decided to do it a little more often than once a year. From now on, we’ll be providing...
Continue Reading Quick Survey: What Are Your Biggest PPC Pain Points?
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading [Webinar Recording] Eight Things You Didn’t Know About PPC & SEO
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what...
Continue Reading 8 Fixable Shortcomings That A PPC Audit Would Uncover
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process...
Continue Reading Yes or no? Reasons for Restructuring Your PPC Account
So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on...
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the...
Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they...
Continue Reading Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
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