We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO...
Continue Reading SCHEME: The Easy Acronym For Pitching Branded PPC
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we’ve brought new ventures to the ppc...
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
Continue Reading #ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will...
Continue Reading A Case for Automated Bid and Budget Management [New Webinar]
With love in the air, we thought we’d share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved!...
Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is...
For this month’s infographic, we wanted to emphasize landing page tips that are key to conversion rate optimization (CRO) to go along with this month’s CRO Toolkit, which can still be found over at our CRO Toolkit page on the...
Continue Reading Landing Page Tips That Should Be Set In Stone [Infographic]
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into...
Continue Reading A Double-Take: Why You Need Call Tracking Now.
Remarketing can be an effective tool to use when wanting to target a more qualified audience. By focusing on users who have already visited your site, you should be reaching those that have more of an interest in what you...
Continue Reading How to Further Refine Your Remarketing Lists
Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how...
Continue Reading Grow Leads 17% By Segmenting Search Partners During Bid Changes
In my last post 5 metrics I use to measure account success I touched on using Google’s segmentation metrics. Today we’re going to take a deeper look into segments and discuss what they are, and how to best use them....
Continue Reading Segmentation: A Unique Way To View Account Performance
Save time and Become the Hero with updates from PPC Hero in your inbox!
