8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to...
Continue Reading 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
This month's series will be centered around helping you prepare your PPC accounts for the holidays. Even if you're not necessarily selling goods people would buy for gifts, you still need to know how to take advantage of the extra...
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I spent all day Thursday onsite with a client diving into performance the last 4...
Continue Reading Post 8/30: 7 Lucky Tips For Presenting To The C-Level
[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use call...
Continue Reading Making the Call: Call Tracking for PPC [Webinar Recording]
With just 15 days left until Black Friday, are your Product Listing Ad Campaigns optimized and ready to go? If not, it’s time to get them ready, ASAP! According to Google 40% of annual retail sales will happen during the...
Continue Reading 7 Tips For Getting Your PLA Campaign Holiday Ready
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show...
Continue Reading One More Moving Part To Ad Rank – Don’t Get Left Behind!
Translation: You still have three days to pull together an amazing speaker pitch for Hero Conf 2014 in Austin, TX. We’ll be accepting pitches until end-of-day, Friday, November 15 at HeroConf.com. We’ve heard from many of you already (and couldn’t...
Continue Reading Hero Conf 2014 | Speaker Pitches Close Friday!
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. A good craftsman never blames her tools. You can get a good look at a...
Continue Reading Post 6/30: Increasing Failures to Eliminate Failing
Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use call tracking...
Continue Reading Making the Call: Call Tracking for PPC [Webinar]
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive...
Continue Reading Increase Conversions With Facebook Lookalike Audiences
[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network...
Continue Reading Grab Attention Like A Champion: LinkedIn [Webinar Recording]
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