Basic PPC Strategies, Dynamic Search Ads
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing. Read More »
Audience Targeting, Bing
In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting in your paid media campaigns... Read More »
PPC Strategy, Search
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up. Read More »
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns. Read More »
Ad Settings, PPC Strategy
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360. Read More »
Ad Extensions, Ad Settings
In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them. Read More »
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