Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This will give you the best chance for success.
In this white paper you will learn:
- How to create a Google Shopping Campaign
- Optimizing your data feed by using custom labels
- Changing and setting up your campaign structure
- New tools to take advantage of
The Google Shopping Campaign Checklist takes you through a variety of steps to ensure you have a smooth transition.