Make Your Transition To Google Shopping Campaigns A Smooth One - New Checklist!

By Jamie Newton | @jnewton09 | Senior Demand Generation Manager at Hanapin Marketing |

Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This will give you the best chance for success.

In this white paper you will learn:

The Google Shopping Campaign Checklist takes you through a variety of steps to ensure you have a smooth transition.

Download Your Checklist Now!

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

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