Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [Webinar Recording]
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates....
Continue Reading 4 Google Analytics Reports Every PPC Manager Should Use
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only...
Continue Reading See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Today I’m going to show you how to calculate the Non-Converting Cost % (NCC). NCC is an intuitive way to understand the relation between your spend and conversions. Using this metric as a benchmark reveals new insights on the relation...
Continue Reading Non-Converting Cost %: Illuminating Trends in Your Account
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Hero Conf is two and a half days of world-class content and non-stop networking. But what about those extras that put it over the top? Here are 15 things you won't want to miss!
Continue Reading Hero Conf 2014: 15 Things You Don’t Want to Miss!
So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can...
Continue Reading How to Use An Agency to Help Your In-House Team, Not Replace Them
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks...
Continue Reading Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you...
Continue Reading Increase Search Term Insight With Bing’s “Zero Clicks” Update
Sometimes, it is as easy as asking. Bing Ads listened to feedback from its users and added some additional features to their campaign tab, which should be live across the Bing Ads interface. While these changes will not change the...
The first round of voting closed on Friday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the contenders that were able to make it to the next round of the tournament. There...
Continue Reading Vote for Round Two! Search Marketing Madness Continues
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [New Webinar]
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