We wouldn’t be PPC Hero if we didn’t acknowledge the search engines whose exacting and popular technology makes all of this possible–and so we’re pleased as punch to wish our friends over at Bing a very happy birthday! It’s been...
Top 25 Most Influential PPC Experts: The Nominations Begin!
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well...
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Getting Intimate With Keyword-Level Bidding Strategies
The month of May has brought us not only showers and flowers, but it’s also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work...
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A Live Enhanced Campaigns Migration Webinar Recording
We’re so excited to be able to present a real Enhanced Campaigns migration in this webinar recording. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in...
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How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
Our entire agency has made the transition over to Enhanced Campaigns now, and I bet most of you out there have as well. If you haven’t, you’re probably wondering how to tackle your device bid modifiers. I came up with...
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10 Social Media Ads that Help Nurture Buyer Decisions
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your...
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Happy Towel Day from PPC Hero
Towel Day is a time-honored tradition in the slightly geeky pockets of popular culture, and since PPC Hero has always been a friend of those, we’re happy to show off our Hero’s participation in the annual holiday:
Content Marketing and Facebook: Paying For Readers?
Did you know buzzfeed advertises on Facebook? Did you know they’re not advertising for paid subscriptions or buzzfeed t-shirts or anything, but simply flogging their content/articles? Check it out: Of course, when I say their articles, that’s not entirely true;...
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Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for....
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What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of...
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Grow Your Account With YouTube Advertising
What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza in your office, but rather the wealth of opportunity available to you on YouTube.
Watch an Enhanced Campaigns Migration Live – Free Webinar!
We’re all visual learners to some extent, and that’s exactly why we’re so excited to be able to present a LIVE Enhanced Campaigns migration as this week’s webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through...
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