Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of...
Continue Reading What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza in your office, but rather the wealth of opportunity available to you on YouTube.
We’re all visual learners to some extent, and that’s exactly why we’re so excited to be able to present a LIVE Enhanced Campaigns migration as this week’s webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through...
Continue Reading Watch an Enhanced Campaigns Migration Live – Free Webinar!
We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new...
Continue Reading Learning From Amazon to Increase Ecommerce Impluse Purchases
How would you feel if your biggest competitor, who happens to be a national brand, was double serving in your local market?
Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. So...
How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed shares for each component, although that might be worth revising.
Continue Reading How to split your budget between SEO and PPC [Case Study]
Display networks (including Google's and others out there) offer some great opportunities for expansion in your accounts. Utilize what's already available and stay at the cutting edge to make the most of your opportunities.
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when...
Continue Reading Growing Your PPC Account Budget the Smart Way
Join Hanapin Marketing’s Sean Quadlin and Wordstream’s Larry Kim as they discuss 10 simple things you can to increase your CTR right away!
Continue Reading Webinar Recording: 10 Ways You Can Increase Your Click-Through Rate TODAY
We get it — migrating your AdWords account over to the new Enhanced Campaigns model isn’t always as easy as it sounds. That’s why we’re hosting a free webinar during which we’ll be migrating an account live, from start to...
Continue Reading LIVE Enhanced Campaigns Migration: Volunteers Wanted
As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final frontier. There are things that we haven’t even thought about yet that are going on right now in...
Continue Reading Using the Ever-Mysterious Beta to Grow Your Account
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