For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I’m a fan of Business.com’s Feature Listings (big word for PPC) and was just...
Continue Reading Bonus! Business.com Adds Conversion Tracking
Yahoo’s reporting isn’t necessarily broken but the majority of accounts are seeing significant reporting delays that stem back as far as Thursday afternoon. On Friday, we thought it might just be a fluke but when we got in to the...
Continue Reading Your Yahoo Stats Weren’t That Bad This Weekend: Yahoo’s Reporting is Broken
Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there’s a lot going on, so read on! Some of you may have seen this in your...
A few months ago our Adwords reps told us about a new Adwords interface they’re testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I’ll...
Continue Reading New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within...
Continue Reading When Are Conversions Attributed to Your PPC Campaigns?
On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows...
Continue Reading Free Technology Webinars for Small Businesses and Non-Profits
When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore)...
Continue Reading Ad Text Testing – a PPC Manager’s Constant Friend and Companion
I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits “redesign”, aka “reddigg”. There were some other...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
It’s weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don’t...
Continue Reading Google Updates Search Query Report Functionality: Query Depth = All Queries
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular...
Continue Reading Enhance Your AdWords Content Network Performance By Trimming the Fat
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right...
Continue Reading New Tool in AdWords That Tells You Which Keywords Are Inactive
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