A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven’t kept them top of mind. In this post I’ll go over a few of the larger...
Continue Reading A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
SEOmoz presents headsmacker tip #6 – Test with Paid Search Before You Target with SEO. This concise post is a nice refresher in the relationship between your PPC and SEO efforts, offering some good tips and insight. We are always...
Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to “inactive for search” and “minimum bids” with this update. According to Google, the end goal of this change is to...
In a recent email from MSN, new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added. The first enhancement in MSN is the ability...
Surely by now you know of the social networking phenomenon sweeping the web. These social networking sites, like Facebook, offer advertising with text ads, akin to trusty AdWords. If your target audience is the younger, hip crowd, then this might...
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However,...
Continue Reading Two Match Type Strategies That Can Enhance Your PPC Performance
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute...
Continue Reading Tell Us What Landing Page Changes Drive the Most Conversions For You
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of...
Continue Reading A Poor PPC Account Structure Will Make Your Campaign Suffer
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. Suprisingly, he always dons a different disguise, looking eerily like Joe, Amber or myself. Odd… Regardless, the content is still great and is chocked full...
Continue Reading PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d...
Continue Reading Landing Page Critique HEROcast – Video Game Price Guide
Pay Per Click Summit has a special deal for PPC Hero readers! The PPC Summit folks would like to offer PPC Hero readers a 10% discount plus $200 off the registration fee if you act before the early bird cut-off...
Continue Reading PPC Hero Readers Can Get a Great Deal on PPC Summit
Does your PPC campaign have seasonal highs and lows? Do you wonder how to optimize for these peaks and valleys? If so, the folks over at Pay Per Click Journal have some advice on preparing for seasonal highs and lows....
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