Let’s face it: PPC management is an ever-changing business. Managers and agencies come and go, accounts expand and shrink, and before you know it seven different people have had a hand in the evolution of an account. How many of the accounts that you currently manage did you begin? How many of your little PPC babies, whose campaigns and ad groups and keywords you lovingly … [Read more...] about Too Much of A Good Thing: Dealing With Duplicate Keywords
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PPC News Roundup for September 3, 2010
I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of us who may not be familiar with all the Opportunities tab has to offer. After viewing the video you will have a better understanding of how to improve your … [Read more...] about PPC News Roundup for September 3, 2010
Our Greatest Hits for August 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Jen holds the honor for writing our most trafficked blog in the month of August. In her post, Jen tells you everything you need to … [Read more...] about Our Greatest Hits for August 2010
Wondering Where Your Adwords Reports Went?
If you’re like me you had taken the time at some point in the past to set up report templates that run automatically. So if you are wondering where some of them have gone, read on! Google has updated their reports so the Account, Campaign, and Ad Group data is available through the Campaigns tab only. Yep, that is right…you have to make all new templates, but don’t fret, it’s … [Read more...] about Wondering Where Your Adwords Reports Went?
When Is It OK to Have Low-Quality-Score Keywords?
If you have a Google AdWords account, you likely know the role Quality Score plays in the success of your account. Generally speaking, the higher your keywords’ Quality Scores, the more Google will like you. And the more Google likes you, the less it’ll charge you for your ads to appear in strong positions in the SERPs. But there a few instances when low-Quality-Score … [Read more...] about When Is It OK to Have Low-Quality-Score Keywords?
Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than a couple of minutes, even for large accounts. But before giving you the theory and step by step instructions, there are a few things we should agree on about the kind of bid … [Read more...] about Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
PPC News Roundup for August 13, 2010
Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on … [Read more...] about PPC News Roundup for August 13, 2010
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively. Network Levels where you can see this segment: Campaign Ad Group The information you … [Read more...] about Better PPC Management Using Adwords Interface Segments
PPC News Roundup for August 6, 2010
When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal. Kevin Burns over at WPromote has an excellent article on starting event buzzes using PPC campaigns. PPC has the power to reach your target market and spread the word, so get your party hat on and … [Read more...] about PPC News Roundup for August 6, 2010
PPC News Roundup for August 2, 2010
There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into these categories), this update applies to you. Moving forward, Google is telling us we have to share basic account information with our clients. You’ll be required … [Read more...] about PPC News Roundup for August 2, 2010
PPC News Roundup for July 23, 2010
PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in other places on the web to attract traffic. Erik Whaley … [Read more...] about PPC News Roundup for July 23, 2010
Comparison of Third Tier Engines
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more targeted toward your audience and are notorious for converting at a lower cost. That being said, not all search engines are created equal so it’s important to … [Read more...] about Comparison of Third Tier Engines
