There's nothing worse than realizing you're sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We're not medical professionals, so we won't offer any cold remedies. But we are PPC … [Read more...] about Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
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Interview with Elise Richardson from www.MyWebGrocer.com
The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com. The two of them met at the recent SMX summit. Elise has some very interesting insights into how she manages her PPC account. Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily … [Read more...] about Interview with Elise Richardson from www.MyWebGrocer.com
PPC News Roundup for September 3, 2008
Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already be well aware of this technique, but a refresher never hurts! The folks over at semvironment have noticed an interesting phenomenon with Yahoo … [Read more...] about PPC News Roundup for September 3, 2008
Our Greatest Hits for August!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! You need to continually optimize your PPC campaign in order to enhance your overall performance. However, PPC … [Read more...] about Our Greatest Hits for August!
A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven't kept them top of mind. In this post I'll go over a few of the larger changes made in Google and Yahoo that will surely effect your PPC account. Yahoo Minimum Bids: Earlier this year, shortly after Google implemented their quality score and minimum bid … [Read more...] about A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
PPC News Roundup for August 27, 2008
SEOmoz presents headsmacker tip #6 - Test with Paid Search Before You Target with SEO. This concise post is a nice refresher in the relationship between your PPC and SEO efforts, offering some good tips and insight. We are always interested in the exact relationship between keywords and search results. Darren Slaten posted this interesting experiment over at YOUmoz, in an … [Read more...] about PPC News Roundup for August 27, 2008
PPC News Roundup for August 20, 2008
Surely by now you know of the social networking phenomenon sweeping the web. These social networking sites, like Facebook, offer advertising with text ads, akin to trusty AdWords. If your target audience is the younger, hip crowd, then this might seem like a great way to reach out to them. However, advertising on these platforms may not be the best way to spend your PPC budget. … [Read more...] about PPC News Roundup for August 20, 2008
Two Match Type Strategies That Can Enhance Your PPC Performance
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy that they employ frequently with great results. This is … [Read more...] about Two Match Type Strategies That Can Enhance Your PPC Performance
A Poor PPC Account Structure Will Make Your Campaign Suffer
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of your PPC campaign. Recently, we acquired a new client who had been using another firm to manage their PPC. Our client hired … [Read more...] about A Poor PPC Account Structure Will Make Your Campaign Suffer
Hey Sexy Lady, Come Check Out My Pet Photo Book
I frequently run the search query report in Google AdWords. I love this report because it gives you actual search queries that real users type in to get your ad. It's also a great way to see just how broad, broad match is. If you've heard about Google's expanded broad match, you will realize that Google will show your ads for keywords that aren't as relevant or targeted as … [Read more...] about Hey Sexy Lady, Come Check Out My Pet Photo Book
Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
This week we've been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we've been providing has been helpful and will allow you enhance your campaign's performance. However, be cautious because as you optimize your account in order to improve your AdWords Quality … [Read more...] about Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
PPC News Roundup for August 6, 2008
We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We typically employ negative keywords as the weapon against these broad match keywords. This post outlines what negative keywords are useful and what … [Read more...] about PPC News Roundup for August 6, 2008
