If you're anything like me, you have a touch of the "ooh, shiny!" complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. … [Read more...] about Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
Search Results for: Google Ads
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
It’s Alive! Beware of the Search Beast Named “Yahoogle”
Ok, so I'm about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with Yahoo!. Holy crap, the Yahoogle beast is alive. The number 1 and number 2 search giants are now officially in cahoots with each other. Times they are … [Read more...] about It’s Alive! Beware of the Search Beast Named “Yahoogle”
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that … [Read more...] about Don’t Make This Mistake When Opening A New PPC Account!
Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I'll explore how goal funnels can help increase conversions and your ROI. First, in order to utilize goal funnels within Analytics, you'll need to … [Read more...] about Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
PPC News Roundup for May 22, 2008
Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from 'Inside the Marketing Mind' that goes in depth about what the quality score is, and how you can improve it within your account. Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a … [Read more...] about PPC News Roundup for May 22, 2008
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
Increase Customer Retention with Simple Social Networking
If you’ve sat in a marketing meeting lately you may have heard the ever evolving question of online marketing today, “How can we add social networking to our site?” Google may have mastered a way to do this, and it’s a very simple process. It’s a new program my Google rep emailed us today called, ‘Google Friend Connect’ that’s currently available for preview only. Release date … [Read more...] about Increase Customer Retention with Simple Social Networking
PPC News Roundup for May 13, 2008
"You just launched your PPC campaign, now what?", says Shimon Sandler. Shimon gives excellent ideas for a post launch PPC process. We use some of these ideas here at Hanapin Marketing and they truly enhance the quality of our PPC campaigns and customer satisfaction. Take it from the Multivariate Testing Expert, Jonathan Mendez, as he gives his secrets to MVT success. See how … [Read more...] about PPC News Roundup for May 13, 2008
A Quick Review & Expansion on “Best Paid Search Practices”
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we've learned, a critique on the information provided, and additional resources for further research. I recently read "Paid Search Best Practices: 10 Tips to SEM Success" by Joe Soltis at Fathom SEO (you can get … [Read more...] about A Quick Review & Expansion on “Best Paid Search Practices”
“My Change History” Tool Soon to Add Account Performance Charts
I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how changes you make to your account effect your account performance. “These graphs will give you greater visibility into event causality and arm you with insight into how … [Read more...] about “My Change History” Tool Soon to Add Account Performance Charts
Have You Set Your PPC Goals for the Month? Do It Now!
We are at the beginning of the month and you are setting your pay-per-click goals - or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don't have a clear, concise direction, then you may be wandering aimlessly. At the end and beginning of each … [Read more...] about Have You Set Your PPC Goals for the Month? Do It Now!
