If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front of words within Broad Match to trigger close variations of that word: misspellings, singular/plural, stemming, and acronyms/abbreviations. In short, BMM lets you … [Read more...] about PPC News Roundup for July 16, 2010
Search Results for: PPC
Who’s Hot, Who Not: Finding A Great PPC Team
Finding good help: it’s like the great professional field leveler. No matter how good you are at doing what you do, it doesn’t really mean you’re gonna be great at finding someone else who is good at whatever you need them to do- and that’s an issue, because a terrifying percentage of important projects are contingent on everyone doing their business both correctly and … [Read more...] about Who’s Hot, Who Not: Finding A Great PPC Team
PPC News Roundup for July 9, 2010
Back in the day when people had something to sell, they traveled door to door with their products. Before they sold anything, they first had to find an audience. Nowadays, users generate ad content based on their search words. As a copywriter, the challenge is not creating the opportunity to sell, but crafting a winning ad in a competitive environment. Giovanna over at PPC Blog … [Read more...] about PPC News Roundup for July 9, 2010
How to Make Your Summer PPC Campaigns Sun-sational
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating lunch in the park, visiting a zoo (the Lincoln Park Zoo in Chicago is absolutely wonderful), watching World Cup games, and grilling out with some … [Read more...] about How to Make Your Summer PPC Campaigns Sun-sational
Happy 4th of July from PPC Hero!
PPC Hero is showing his patriotic spirit, and got all decked out for the parade, so keep your eye out for him marching in your local 4th of July celebration. Enjoy your delicious B-B-Q food, and remember safety first when using fireworks! Happy 4th of July! P.S. No hard feelings to our comrades in the UK … [Read more...] about Happy 4th of July from PPC Hero!
PPC News Roundup for July 2, 2010
Getting the consumer to your site is only half the battle. Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits. *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well! Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us … [Read more...] about PPC News Roundup for July 2, 2010
PPC News Roundup for June 25, 2010
As the end of the month nears, some of us have found ourselves running on a low budget. Unfortunately, lower budget often translates to low traffic. According to Jason Tabeling, this isn’t always the case. Check out these tips on avoiding lost impression share due to budget. Take advantage of Google’s Ad Sitelinks in your campaign. If you aren’t already aware, Dan Friedman … [Read more...] about PPC News Roundup for June 25, 2010
PPC News Roundup for June 18, 2010
You might be new to PPC or perhaps would like a refesher, how many things are different about your campaigns now than 2 years ago? Are you sure you’re staying up with the latest trends? Here’s an excellent resource for those wanting to freshen up on their skills or enter the industry. You may want to stick with the old standby’s – Google, Yahoo and MSN or give ROI’s Revolution … [Read more...] about PPC News Roundup for June 18, 2010
PPC News Roundup for June 11, 2010
Andy Komack offers some interesting ideas for overcoming high click costs, specifically for B2B PPC accounts which tend to have high competition and cost- but these concepts can be applied to any account. As always, the keys to PPC success- have good ideas. Apply and follow through. Test continuously. If you have a campaign that’s struggling to convert, maybe you’ve identified … [Read more...] about PPC News Roundup for June 11, 2010
Staying Ahead of Shifts in PPC Traffic -Part 2
In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast of the latest industry news. Now that you how to analyze what might happen to your traffic in the coming months, let’s talk about how to … [Read more...] about Staying Ahead of Shifts in PPC Traffic -Part 2
PPC News Roundup for June 04, 2010
Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and online marketing. The latest experiment allows advertisers to incorporate company Twitter feeds … [Read more...] about PPC News Roundup for June 04, 2010
PPC News Roundup for May 28, 2010
Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold. With a lack of hierarchical structure, no MCC, and daily spend limits (among other things), Facebook is lacking in PPC usability. While I wouldn’t recommend giving up the dream altogether, there are a few … [Read more...] about PPC News Roundup for May 28, 2010
