A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about "what not to do" with your PPC account. They covered some of the basics like not bidding on keywords for which your site doesn't have content for, don't write misleading ad copy, don't submit irrelevant landing page URLs and on top of all of that - don't send your PPC traffic to low … [Read more...] about What Not to Do When Managing PPC Campaigns
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PPC News Roundup for September 24, 2008
Need a refresher on MSN's dynamic text insertion process? Today's your lucky day. The adCenter blog walks you through the process and purpose of utilizing keyword insertion and dynamic insertion with {parem} functions. It's the worst sound in the PPC world - the "Google slap." MindValley Labs does a great job of breaking down the 4 primary causes of the Google slap and … [Read more...] about PPC News Roundup for September 24, 2008
PPC Hero Landing Page Critique Podcast: 411taxrelief.com
We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details on how to submit right here. Today, we are … [Read more...] about PPC Hero Landing Page Critique Podcast: 411taxrelief.com
PPC Hero is Interviewed by James Lipton!
Happy Birthday to James Lipton! In honor of his birthday, PPC Hero thought he would give Mr. Lipton the greatest present he could think of: an opportunity to interview a true superhero! It truly was a meeting of the minds. However, the crew forgot to put film in the cameras so there is no actual footage of the show, but here is a transcript from the interview. Enjoy! And get to … [Read more...] about PPC Hero is Interviewed by James Lipton!
PPC News Roundup for September 17, 2008
Over on Search Engine Land Brad Geddes has written a good post on the top three search engine payment options for PPC. We think it's good for people to read over this and to learn their options on how they should pay their PPC bills. Brad talks about the levels of risk for each payment option but also goes into the rewards details. A lot of people don't know about invoicing and … [Read more...] about PPC News Roundup for September 17, 2008
PPC Hero Interview with Allie Edwards Williams of Zvents
What better way to learn about PPC than to hear about experiences from those "in the trenches?" At least that's how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local last month, he found some outspoken PPCer's and convinced them to give us interviews. The following is the result of one of those interviews, and it is full of great … [Read more...] about PPC Hero Interview with Allie Edwards Williams of Zvents
PPC News Roundup for September 10, 2008
Mike Mothner from wpromoter.com has written a great post on ways to supercharge your landing pages. Some ways he mentions include keeping your contact form simple, don't let your users get distracted and what I think may be the most important tip, Mike says to tell users they have found what they are looking for right away. The folks at Website Magazine have compiled a list … [Read more...] about PPC News Roundup for September 10, 2008
PPC News Roundup for September 3, 2008
Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already be well aware of this technique, but a refresher never hurts! The folks over at semvironment have noticed an interesting phenomenon with Yahoo … [Read more...] about PPC News Roundup for September 3, 2008
A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven't kept them top of mind. In this post I'll go over a few of the larger changes made in Google and Yahoo that will surely effect your PPC account. Yahoo Minimum Bids: Earlier this year, shortly after Google implemented their quality score and minimum bid … [Read more...] about A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
PPC News Roundup for August 27, 2008
SEOmoz presents headsmacker tip #6 - Test with Paid Search Before You Target with SEO. This concise post is a nice refresher in the relationship between your PPC and SEO efforts, offering some good tips and insight. We are always interested in the exact relationship between keywords and search results. Darren Slaten posted this interesting experiment over at YOUmoz, in an … [Read more...] about PPC News Roundup for August 27, 2008
PPC News Roundup for August 20, 2008
Surely by now you know of the social networking phenomenon sweeping the web. These social networking sites, like Facebook, offer advertising with text ads, akin to trusty AdWords. If your target audience is the younger, hip crowd, then this might seem like a great way to reach out to them. However, advertising on these platforms may not be the best way to spend your PPC budget. … [Read more...] about PPC News Roundup for August 20, 2008
Two Match Type Strategies That Can Enhance Your PPC Performance
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy that they employ frequently with great results. This is … [Read more...] about Two Match Type Strategies That Can Enhance Your PPC Performance
