In late July, Google announced the launch of "Dynamic Sitelinks". This announcement means that ads are eligible to have automated sitelinks on them where Google sees fit. Previously, only those with access to the "labs tab" were able to find data when automated sitelinks were available. This information was found under "annotations" in the labs tab. This labs tab was brought … [Read more...] about New Reporting for Dynamic Sitelinks Coming to AdWords
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Hero Conf 2015 Registration is Now Open!
That's right PPC Heroes! Registration is now open for your favorite all-PPC conference. You don't want to miss this amazing opportunity to network with your colleagues and peers alike, April 27-29 in Portland. But don't take our word for it. Check out the brand new website to see what past attendees and speakers had to say. And register today to ensure the best price and … [Read more...] about Hero Conf 2015 Registration is Now Open!
Hero Conf 2015 – its here
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account types, as well as the details of … [Read more...] about Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Remarketing And Implementing Remarketing Code
Remarketing helps you reach people who have previously visited your website. When people leave your website without taking a specific action (such as making a purchase or filling out a form), remarketing helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps or use a search engine. You can even show these previous visitors ads that are … [Read more...] about Remarketing And Implementing Remarketing Code
Leverage Paid & Organic Results to Boost Traffic to Your Site
We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world we like to measure and analyze everything, but comparing organic … [Read more...] about Leverage Paid & Organic Results to Boost Traffic to Your Site
Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords] YouTube is looking into an ad-free version … [Read more...] about Morning Clicks: Ad Free YouTube, How Google Works, and More
Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences. With this in mind, I recommend linking your remarketing and social media presence through Facebook audience targeting. There are 3 areas that should be considered: standard audience targeting, similar audience lists and remarketing to mail lists. 1) … [Read more...] about Make the Most of Your Audience
Bing Ads Reveals Accounts Summary Feature
Ask and you shall receive! If you work for an agency, you’re probably familiar with AdWords’ My Client Center (MCC) feature. Bing Ads is now providing this same convenience— called Accounts Summary— allowing advertisers the functionality to toggle between as many as 2,000 accounts. If you manage multiple accounts on Bing, the Accounts Summary page will be viewable upon … [Read more...] about Bing Ads Reveals Accounts Summary Feature
Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because - and it doesn’t take an expert to tell you this - exactly 100% of consumers actually use their smartphones to actually make phone calls. But according to some real experts, the folks at Luma Partners, 52% of people who take action after conducting a mobile search, do … [Read more...] about Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
Bing Ads Announces Universal Event Tracking
Yesterday Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next. Bing’s announcement also included the reveal of audience-based remarketing, which isn’t yet available, but should be in the near future. Bing touts the advertising advantages of UET as … [Read more...] about Bing Ads Announces Universal Event Tracking
How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
Most digital advertisers already know that the holidays aren't just a time for shopping -- they're an even more crucial time for selling. But what many don't know is how to take advantage of that unique seasonal shift. You know the basics: People are buying more, so you should sell more. You're making more, so you should spend more. But where? When? And what exactly does a good … [Read more...] about How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
