I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your clicks are converting. Maria Nikishyna of Search Engine Journal has written a great post on how to get the most qualified traffic to your site. She … [Read more...] about PPC News Roundup for October 8, 2010
Search Results for: ad testing
PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a link through Twitter, explain you’d like to be considered, and you’ll have that opportunity. While we can’t guarantee we’ll run every submission … [Read more...] about PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
PPC News Roundup for September 10, 2010
As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned. As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with millisecond long impressions, what will happen to my CTR? Google has accounted for this. They reworked the definition of an impression for Adwords. … [Read more...] about PPC News Roundup for September 10, 2010
Our Greatest Hits for August 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Jen holds the honor for writing our most trafficked blog in the month of August. In her post, Jen tells you everything you need to … [Read more...] about Our Greatest Hits for August 2010
Google Experiment Settings Part 2 – the results are in!
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your bids by 30% and then see if you can still maintain the same level clicks at the lower bid. Since this isn’t yet available for everyone, I thought I … [Read more...] about Google Experiment Settings Part 2 – the results are in!
Our Greatest Hits for June 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This month’s top post goes to Erin and her how-to guide on Google AdWords settings. All the Google settings can be a little … [Read more...] about Our Greatest Hits for June 2010
Google Website & Conversion Optimizers & More!
If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the most, and how do you find the time to learn about them all? While I can’t help you learn about everything right now, I can share some insight into a few of the tools we … [Read more...] about Google Website & Conversion Optimizers & More!
PPC News Roundup for June 25, 2010
As the end of the month nears, some of us have found ourselves running on a low budget. Unfortunately, lower budget often translates to low traffic. According to Jason Tabeling, this isn’t always the case. Check out these tips on avoiding lost impression share due to budget. Take advantage of Google’s Ad Sitelinks in your campaign. If you aren’t already aware, Dan Friedman … [Read more...] about PPC News Roundup for June 25, 2010
PPC News Roundup for June 18, 2010
You might be new to PPC or perhaps would like a refesher, how many things are different about your campaigns now than 2 years ago? Are you sure you’re staying up with the latest trends? Here’s an excellent resource for those wanting to freshen up on their skills or enter the industry. You may want to stick with the old standby’s – Google, Yahoo and MSN or give ROI’s Revolution … [Read more...] about PPC News Roundup for June 18, 2010
Banana Peel Avoidance 101: Increasing Visibility and Relevancy on Content
Playing the game of increasing relevancy and reducing cost on Google’s content network makes me feel a little like I’m playing a game with a deity who occasionally drops delicious cookies and golden coins in my path, and sometimes leaves banana peels and fish heads for me to slip on instead. I know it’s dramatic, but this is how I feel. I know the tradeoffs: sometimes the lack … [Read more...] about Banana Peel Avoidance 101: Increasing Visibility and Relevancy on Content
36 Myths of PPC
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC tactics have become dated and are no longer considered best practice. There have also been many PPC strategies that have been developed bloggers and so-called PPC … [Read more...] about 36 Myths of PPC
PPC News Roundup for 4/23/2010
Site speed has been included as one of the factors in determining your ranking in Google, but Matt Cutts explains that it’s not something to blow out of proportion. There are a plethora of tools you can use in addition to Google Webmaster Tools to monitor your site’s speed and make improvements. Hopefully user experience will improve with this change as SEMs start to put more … [Read more...] about PPC News Roundup for 4/23/2010
