There are more than five things you should know about Yahoo's search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your account wisely. Unfortunately, a number of these items are a result of shortcomings within Yahoo's platform. Let's face it: their interface … [Read more...] about 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
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What To Look for if Your Volume Tanks on the Google Content Network
Lately, we've been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank. First, let's do a quick review of what we've discussed thus far: The initial article on this topic discussed what to … [Read more...] about What To Look for if Your Volume Tanks on the Google Content Network
PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features! YSM is integrating the favicon into their search results. Now, if someone searches for … [Read more...] about PPC News Roundup for May 8, 2009
Our Greatest Hits for April 2009!
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from April. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! April was a month of new discoveries for the PPC Hero team. One of the most exciting for us, and our readers, was … [Read more...] about Our Greatest Hits for April 2009!
PPC News Round Up for April 24, 2009
How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you're invested too much time. Once you've put that much time into a landing page, it's no longer egile and it's can be changed rapidly for testing. What can slow you down? Graphics. Lesson: make your landing pages … [Read more...] about PPC News Round Up for April 24, 2009
PPC News Roundup for April 3, 2009
I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits "redesign", aka "reddigg". There were some other good ones, but I don't really care to remember them. Aprils a good month, so I thought I would give it props with another dosage of the weekly PPC news … [Read more...] about PPC News Roundup for April 3, 2009
PPC News Roundup for March 27, 2009
Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the roundup this week. Brad Geddes gives us some good advice on how to benchmark your keyword quality scores against your competition. Make sure to note the initial quality score … [Read more...] about PPC News Roundup for March 27, 2009
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can't get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance. Below is a PPC account checklist to make sure you … [Read more...] about Never Get Bored With My PPC Tasks Checklist
Our Greatest Hits for February, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Google AdWords has recently launched a new website called the Google Agency Tool Kit. This new site basically … [Read more...] about Our Greatest Hits for February, 2009
Discovering Keywords On the Cheap
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site's … [Read more...] about Discovering Keywords On the Cheap
PPC News Roundup for January 30, 2009
Greetings PPC Hero readers! We are recovering from 12" of snow and ice the past couple days. I was pretty happy, though, as Indiana University canceled classes for the first time since the 70's. Here's your weekly dose of PPC links ... Happy Friday! Brad Geddes gives us some helpful web-based tools to aid in your split testing. Brad highly suggests making sure you have enough … [Read more...] about PPC News Roundup for January 30, 2009
PPC News Roundup for January 23, 2009
This week's roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC strategies? Should you still go for head keywords? SEM Geek gives their take, emphasizing the need to nurture and protect your brand. … [Read more...] about PPC News Roundup for January 23, 2009