What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords currently attributes conversions to the last click, but as we all know, few conversions are driven by just one click on one ad. There are … [Read more...] about Using Search Funnels to Grow Your Adwords Account
Search Results for: conversion rate
PPC News Roundup for May 14, 2010
Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done. The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less daunting and a little more productive. As you probably already know, Yahoo and Microsoft are making plans to integrate. Naturally, many advertisers … [Read more...] about PPC News Roundup for May 14, 2010
Tracking Revenue and Cost In Adwords
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The best part is it only takes a snippet of code and few settings to get started! Using Conversion Tracking The first step you must … [Read more...] about Tracking Revenue and Cost In Adwords
How To Exclude Domains from the Content Network
The Google and Yahoo! Content Networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network website list recently and added in exclusions, it might be time to take a look. In both Google and Yahoo! you can exclude both domains and subdomains … [Read more...] about How To Exclude Domains from the Content Network
Efficient bid management: spreadsheet fun!
Changing keyword bids is going to be a task that faces you with some regularity if you’re managing any PPC account. It would be fantastic if we could just manage ad group bids and never consider the cost of our individual keywords, but it doesn’t always work that way. Sometimes, you have fabulous keyword performers who need to be supported with better bids, hanging out in an ad … [Read more...] about Efficient bid management: spreadsheet fun!
Sunshine, Rainbows and Fraud on the Content Network
We’ve discussed in the past what a great source of leads Google’s content network can be- it can help you reach customers you didn’t even know you wanted to reach, or customers who didn’t even know they wanted your product! But the content network isn’t all fun and games. You can discover and sell to new consumer audiences, but guess what? You’re also exposing yourself to new … [Read more...] about Sunshine, Rainbows and Fraud on the Content Network
Integrating YouTube Promoted Vidoes Into Your PPC Accounts
I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another video to watch and then you’re hooked. As someone who manages PPC accounts for a living, I wondered, why am I not on YouTube trying to grab a share of this captive … [Read more...] about Integrating YouTube Promoted Vidoes Into Your PPC Accounts
How To Effectively Group PPC Keywords by Purchase Intent
Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase … [Read more...] about How To Effectively Group PPC Keywords by Purchase Intent
Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
PPC News Roundup for 3/26/2010
The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on user intent. The folks over at Search Engine Land got the inside scoop from their reps, check out what they had to say. According to this post from Portent Interactive, the … [Read more...] about PPC News Roundup for 3/26/2010
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting … [Read more...] about A Cool (Repurposed) PPC Tool Discovery
Get more information on PPC services from PPC Hero
PPC Hero is written by the team at Hanapin Marketing, an independent PPC-only agency. We deliver insight, strategy and results to high-spend paid search, display and paid social advertisers. For more information about our PPC services, visit the solutions page on our site! *If you have additional documents or information to send, please contact sales@hanapinmarketing.com. … [Read more...] about Get more information on PPC services from PPC Hero
